Chipotle Cultivate Food, Ideas & Music Festival (2011 – Present)

Cultivate

CHALLENGE

Bring to life a best-in‐class brand activation platform that positioned Chipotle as a progressive brand that engages a diverse audience and generates awareness about their high quality locally sourced food.

PROCESS

To help Chipotle achieve their objectives, C3 created a live event in target markets showcasing Chipotle’s brand identity, bringing together food, farmers, chefs, artisans, thought leaders and musicians.

RESULT

– The Cultivate Festival in Chicago and Denver was free to the public and featured demo tents with national and local chefs.

– In addition to regional artisan brewers and specialty food companies there were performances by Best Coast, Calexico, G. Love & Special Sauce and many more.

– Over 45,000 people attended the festival and experienced Chipotle’s high quality food.